1. Be creative
Believe me, your customers will get tons of emails from different companies (in other words, competitors) that will make them excited about Black Friday. How do you ensure that your emails and campaigns don’t slip through the net? One word: creativity.
Work with colourful images, experiment with puns and put a countdown clock on your website. Look at what other companies are doing and give it your own twist. Make sure you stay true to your brand identity.
2. Get your online channels ready for the big day
Ask yourself: “Are my online channels ready for Friday?” Check to be sure that your web shop is ready to handle a large number of visitors. And if you have not already addressed this: adjust your search terms so that you can easily be found online. If necessary, create a separate webpage that is entirely devoted to Black Friday. This simplifies the shopping experience for your users.
Recognisability is crucial, so make sure your social media pages are Black Friday proof. Update your cover photo, launch a countdown campaign, and give everyone a glimpse of the discounts. In short: pull out all the stops to stimulate the senses of your community!
3. Offer a discount effectively
Black Friday should not be a reason for cheating. If you sell certain products at a nice discount, be honest about the original sales price. Customers will find out anyway sooner or later. And you don't want to make them feel like they bought a pig in a poke.
And while we're on the subject of great discounts: don't be too skimpy. Many companies go up to sixty and sometimes even eighty percent. So, it’s best to aim for a discount of at least 20 percent.
4. Experiment with quantity discounts
Of course, you want to make sure that Black Friday brings in more than it costs you. Good news: with volume discounts you are on the safe side! Put together package deals of already successful products and offer a nice price discount. Just make sure that these products complement each other. Coupling hair dryers and hair products together will score better than hair dryers and lipsticks.
5. Launch a new product
Black Friday is the perfect time to present a new product. Online or in your physical shop: this is your chance to get the latest product out quickly! This way you can offer interested parties the opportunity to test the product first. A positive experience? Ask your customers to leave a positive review in exchange for a discount.
Now you’re all set for Black Friday!
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