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Instagram Stories to grow your business

Entrepreneurs | 18 February 2020 | Written by Oliver Op de Beeck

Instagram’s platform, which was acquired by Facebook in 2012, has more than a billion active monthly users and up to 500 million daily Instagram Stories. Not only are Instagram Stories fun and creative, they’re ideal for building brand awareness and boosting traffic to your website. 

Instagram Stories to grow your business
About a third of the stories on Instagram are posted by companies. Are you and your company not yet involved in Instagram Stories? Then it’s high time to jump on this bandwagon. 

What are Instagram Stories and how do they work?Just like Snapchat Stories, Instagram Stories are equipped with a timer. You won’t be able to see the story once 24 hours have elapsed. In addition, the contents of an Instagram Story are not visible on the Instagram timeline. 

You can find Instagram Stories at the top of your timeline. You can view the story directly in full screen by tapping the profile picture.  

How do you use Instagram Stories for your business?Instagram Stories for your company consists of a two-pronged approach. On the one hand, you can use Instagram Stories as a paid advertisement with the aim of scoring website visitors and conversions. On the other hand, you can use Instagram Stories to tell a real story

A sponsored Instagram Story or advertisement consists of an image, header, and text. There is an action button at the bottom of the story. When you click through, the advertisement will send you to the corresponding landing page. 

Such Instagram Stories drive traffic to your website and win conversions. B2C companies in particular use the possibility of sponsored Instagram Stories to reach consumers.

Paid versus freeOf course, advertising on Instagram is not free of charge. Fortunately, you can also use Instagram Stories without having to pay for them. In that case, your Instagram stories primarily serve to distribute content. 

For example, it’s a good way to introduce your audience to new products or services or to spread news or give users a look behind the scenes. 

The result. When you do this properly, you increase the involvement of your audience and build brand awareness

Instagram has a lot of features that allow you to be creative with stories and interact with them. You could, for example, add an interactive poll. Instagram also adds new features with each update that allow you to be even more creative with Stories. 

ConclusionInstagram Stories are hot and trending. You stimulate more involvement, build brand awareness, and attract more visitors to your website. High time to implement Instagram Stories in your online marketing strategy. 


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