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How to start promoting your business on social media in 4 steps

Entrepreneurs | 09 April 2020 | Written by Alexia Vananderode

You’ve just started your business and want to give it a boost? Or, you have been an entrepreneur for a while but never knew how social media could contribute to promoting your business? Well, it looks like you landed on the right page!

How to start promoting your business on social media in 4 steps
When used efficiently, social media can be a huge driver for your business. If you’re excited to start your social journey but you’re not sure where to start, just keep on reading. We’ll explain you how to kick off in only 4 steps.
  1. Define your goals
  2. Who are your customers?
  3. Choose the right platform
  4. Your content is key

1. Define your goalsThis is the first thing you should do when considering promoting your business on social media. Why do you want to be on social media? What is it you want to achieve for your business? Do you want to boost your brand awareness? Generate leads? Sell goods online? 

In order to make your presence on social networks successful, your strategy must be on point. And like every strategy, you should start by defining your goals.

When your goals are set, you should translate them into specific metrics. For example, if your main goal is to boost your brand awareness, your metrics would be the number of people you want to reach every month with your content.
If you are looking to increase the number of prospects interested in your service, you will be looking at how many clicks to your website your social content is driving. Choosing to look at relevant metrics will allow you to measure results and assess if your social media strategy is actually working or needs a few adjustments.

2. Who are your customers?In order to be -and stay- relevant on social media, you have to keep your customers/prospects in mind all the time. Think about your most loyal customers: who are they? What are they looking for? What are they interested in? What are the main challenges or barriers they encounter and how can your business help them? 

By analyzing your customers, you will create relevant content for them. Not specifically content about your products and services, but content that will help them and that they will value. By sharing relevant content with a real added value to your best customers, you will increase their trust. The chances that they will engage with your content, communicate with you and share your publications within their network will grow and your community will get bigger. 

3. Choose the right platformNow that you know a bit more about your customers, you will have to decide which social networks are the most relevant to use for your social media presence. Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok? 

On which channels are your customers/prospects engaging on a daily basis? On which channels are they more likely to see and engage with your content? For example, if your customers need support and informative content about complex topics, you might want to think about making tutorial videos on Youtube or Facebook. If your customers are really into home decoration, you might want to put the focus on something aspirational and visual and therefore use Instagram or Pinterest to do that.

Here’s the thing: every social media channel has its pros and cons. Don’t try to use all of them by thinking that you will have more impact and visibility. Start by picking one channel, the most relevant for your customers and business, and build up your credibility and your community. It will be more effective, and it will save you some precious time by avoiding creating content for each channels.

4. Your content is keyNow that you’ve found out how to reach the right people on the right platform in the right way, make sure your content is relevant, engaging and thumb-stopping.

But how will you stand out from the crowd when so much content is already shared on social media every day? The answer is quite simple: by being yourself. Share who you are, be authentic. People will connect with your business but ultimately, they want to connect with you first, as an entrepreneur.
Focus on telling your story and create interactions with that unique story of yours. Talk about your vision, your brand, your products, your service, your passion, in a way that will make your community learn something new about your business and finally trust you as an entrepreneur. 

Last but not least, stay consistent with your publications. This doesn’t mean that you have to post loads of content. Quality is way more important than quantity nowadays on social media, but avoid posting content every day for a week and then nothing for the next month.

To help you with that, you may want to build a content calendar and plan a moment once a week to fill that calendar. It will allow you to have a view on consistent publications which will also help your community be more engaged.

Don’t try to be everyone. Don’t try to use every social media channel and communicate with everybody. Stay focused on your goals. Know and listen to your community while staying your true self. 

So, ready to start your social media journey?

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